MAXERO is transforming the electric vehicle charging landscape, and the way we go about it is unusual for the category: we design the hardware, write the firmware and support the units ourselves, rather than assembling somebody else's reference design and putting a badge on it.
That vertical approach shows up in small decisions. The housing is a single aluminium extrusion, so there is no seam for water to find. The contactor is rated well beyond the current it will ever see, so it clicks the same way in year ten as it did on the first day. The cable exits downward, which sounds obvious until you have seen how many products route it sideways.
Efficiency meets design in the parts you interact with. One illuminated band communicates every state the unit can be in. One button does the only thing a person ever needs to do at the wall. Everything else lives in the app, where there is room to explain it properly.
Sustainability is at the heart of everything we do, and for a physical product that mostly means building something worth keeping. A charger that lasts fifteen years has a quarter of the annual footprint of one replaced every four, regardless of what either is made from.
Our range covers three situations: a wall unit for homes and small businesses, a pedestal for shared parking, and a managed cluster for sites running more than a handful of bays. All three share the same electronics, the same interface and the same update stream.
Driving the future of electric mobility is, in the end, a matter of getting undramatic things right. Reliable hardware. Honest metering. Software that keeps working after the launch. We would rather be judged on the tenth year than the first.
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